BEGIN AT THE END

The Modern Day Guide to Decision-Making

Feeling overwhelmed by endless choices? Stop second-guessing yourself.

This book will help you learn how to:

  • Apply Outcome-First Thinking so every choice has direction
  • Turn AI into your strategic co-pilot, not another distraction
  • Generate better options under pressure, even when time is running out
  • Avoid false either/or traps that quietly limit your life
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Begin at the End Book Cover

Built on Proven Thinking. Designed for Modern Decisions.

The books below shaped how we understand decision-making. Begin at the End builds on that foundation—updating it for a fast-moving, AI-enabled world.

Dimension Begin at the End
Jeremy Sable		 Thinking, Fast and Slow
Daniel Kahneman		 Thinking in Bets
Annie Duke		 The 7 Habits
Stephen R. Covey		 Decisive
Chip & Dan Heath
Modern & AI-Aware ✅ Explicitly addresses decision-making in an AI-enabled world ❌ Pre-AI era ❌ Pre-AI era ❌ Timeless but not modern ❌ Pre-AI era
Designed for Today's Pace of Work ✅ Built for fast, high-stakes, real-world decisions ❌ Academic, slow to apply ⚠️ Moderate ❌ Long-form, reflective ⚠️ Moderate
Clear Decision Frameworks ✅ Practical, repeatable frameworks ⚠️ Conceptual models ⚠️ Mental models ⚠️ Principles, not frameworks ✅ Structured frameworks
Real-Life Exercises You Can Use Immediately ✅ Built-in exercises and prompts ❌ No exercises ⚠️ Limited ⚠️ Reflection-based ⚠️ Some
Actionable vs. Conceptual Highly actionable Highly conceptual Conceptual with stories Philosophical & values-driven Actionable
Concise & Easy to Read ✅ Short, focused, no filler ❌ Dense and technical ⚠️ Moderate ❌ Lengthy ⚠️ Moderate
Built for Busy Professionals ✅ Designed for limited time and attention ❌ Requires deep study ⚠️ Somewhat ❌ Time-intensive ⚠️ Somewhat
Case Studies & Practical Examples ✅ Modern, relatable examples ⚠️ Research-driven ✅ Poker & business stories ⚠️ Anecdotal ⚠️ Some
Handles Uncertainty & Risk Explicitly ✅ Dedicated focus ⚠️ Theoretical ✅ Strong ⚠️ Indirect ⚠️ Some
Designed for Personal and Professional Decisions ✅ Both equally ⚠️ Mostly academic ⚠️ Mostly professional ✅ Both ⚠️ Mostly professional
Easy to Apply Without Prior Training ✅ No background required ❌ Requires effort ⚠️ Some ⚠️ Some ⚠️ Some

These books laid the groundwork for modern decision-making. Begin at the End doesn't copy them—it connects them, updates them, and makes them usable for today's decisions. It aligns with the same values—clarity, discipline, and better outcomes—while standing apart as a concise, practical, and AI-aware guide for how decisions are actually made now.

About the Book

You're living in the middle of the greatest decision overload in human history. Every day, you face an avalanche of choices—endless inputs, nonstop notifications, shifting priorities, and pressure to move faster than your brain was ever designed to operate.

Begin at the End is the antidote: a modern, practical system for making smarter, faster, and more confident decisions in a world that never slows down.

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About the Author

Jeremy Sable helps people make better decisions when the stakes are real and the answers aren't obvious. With over a decade of experience in mission-critical consulting, Jeremy has developed practical frameworks that transform how individuals and organizations approach decision-making.

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Start Making Better Decisions Today

A playbook for real people under real pressure: professionals juggling competing priorities, leaders making high-stakes calls, and anyone who's tired of second-guessing.

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