Begin at the End
The Modern Day Guide to Decision-Making
Start making smarter, faster, and more confident decisions in a world that never slows down.
Buy on AmazonAvailable now in multiple formats
The Modern Day Guide to Decision-Making
Start making smarter, faster, and more confident decisions in a world that never slows down.
Buy on Amazon"After 35+ years balancing leadership roles, serving on a nonprofit board, running a small business, and raising a family, I thought I understood decision-making pretty well. I've used dozens of models over the years — but none as clear, practical, and complete as the Begin at the End Decision-Making Framework."
— Kathleen S. (Goodreads)
"Having formerly worked in commercial property management and now currently working in government consulting—while also becoming a new mom—I'm constantly juggling decisions big and small. Jeremy Sable's approach is simple, modern, and incredibly actionable. I also loved the AI Lens sections."
— Roberta (Goodreads)
"Begin at the End is one of those books that quietly rearranges how you think. Instead of rushing you toward action, it asks you to pause and define what you actually want. Jeremy Sable makes decision-making feel human, not mechanical. Simple, thoughtful, and surprisingly grounding."
— Harper Quinn (Goodreads)